Now that you know some of the best practices for SEO let’s talk about different content management systems and technologies. For any that are unaware, a content management system is software that lets a user store different types of data usually using a graphical interface for changing, updating, and managing a website. Using a content management system saves you hours in work because most allow you to edit, change, or modify a website without having to write any code – you can even use them if you have no programming skill at all. Technology has evolved to a point where anyone can not only use content management systems but even installing them and creating a website is very straightforward and simple.

If you’re wondering what all of this has to do with SEO hang in there – I’m about to tell you! With SEO it’s important that your tags (as we discussed in a recent post) as well as your file names and URLs are correct (as we’ll talk about in the next post). Content management systems allow you to easily change and update these tags and file names without editing code or doing anything difficult that someone with basic computer knowledge could handle.

WordPress is the best content management system available based on my experience and it has the Beast Media seal of approval! WordPress has loads of benefits with a few being:

1.) It’s free!
2.) It has great community support with lots of themes and plugins
3.) It’s very user friendly, intuitive, and easy to use
4.) It’s GREAT for on page SEO

Let’s dig into number 4 a little bit and talk about what makes WordPress so great for on-page SEO. With a traditional HTML website to modify and optimize things like H1, title, and meta tags you need to edit the actual HTML files which can get both tedious and tricky. If you aren’t familiar with HTML it’s very easy to mess up your entire website trying to make it SEO friendly. With WordPress however, you can do all of this through a simple graphical interface. If you are technical enough to type into a box then you can use WordPress and have great on-page SEO! WordPress will automatically create most of the important SEO tags when you create a page or a post.

There are some things that WordPress does not do by default but that’s where plugins come in. A plugin is an extension of your WordPress website – there is a plugin to do almost ANYTHING you can imagine that WordPress can’t do by default. Lucky for us, there are a wide variety of SEO plugins for WordPress that make the job of on-page optimization even easier. One particular SEO plugin for WordPress that I use often is called All in One SEO Pack. This plugin lets you modify all of your tags easily through the WordPress backend instead of digging around your HTML and trying to figure out how to set everything up page by page. I highly recommend it if you decide to use WordPress for your website and want to be on top of your SEO game.

With a content management system such as WordPress in place, you can have a properly optimized website in no time with very little technical experience needed.