PPC

Beast Media creates and manages highly profitable Pay Per Click (PPC) campaigns. Typically, we work with PPC budgets starting at $5,000 per month.

We are completely dedicated to increasing your ROI and maximizing your profits.  Our goal is to allow you to concentrate on and continue to do all of the things that have made you successful in the past. Let us handle the details of driving traffic and bringing you business, so that you can dedicate your attention to serving your new customers as they flood your offices.

Our PPC Management Process has 3 phases.

Phase 1: Discovery

  • Initial Consultation
  • Account Setup
  • Data Collection
  • Competitive Analysis
  • Landing Page Analysis

Phase 2: Campaign Creation/Optimization

  • Keyword Research
  • Ad Creation
  • Landing Page Creation
  • Analytics/Conversion Tracking Setup
  • Bid Management
  • Negative Keywords
  • Day Parting
  • Geographic Targeting
  • Bid Management
  • A/B Landing Page Split Testing
  • A/B Ad Testing
  • Weekly Reports
  • Monthly Reports

Phase 3: Campaign Expansion/General Maintenance

  • Creation of Content Network Campaign
  • Search Engine Optimization Campaign
  • Continued Ad and Landing Page Split Testing

Phase 1:

The first step in building your business through PPC traffic is our “Discovery” phase, during which we will consult with you to learn about your business.  We want to know your goals, past experiences, the types of customers you’re seeking to attract.  We’ll ask about your competition and identify your competitive advantages.  Essentially, we are interested in any information that can help us to maximize your return on your advertising investment. We will also gather data from your websites analytics, and your current Adwords campaign to evaluate where there is room for improvement.

We will also evaluate your current landing page and conversion process to see if they can be improved as well. Finally, we perform a thorough analysis of your competitor’s campaigns and see if there are any opportunities that you can take advantage of.

Phase 2:

Once we’ve gathered all of the data necessary from you and your competitors, we can begin to optimize your current campaign accordingly – removing bad keywords, managing your bids, and split testing new ads. Once your campaign has been optimized, we will then be able to expand into keywords that were previously untapped. We will continue this process of optimization daily as we move into phase 3.

Phase 3:

By the time we are finished with phase 2, we will have significant data about your campaign and an excellent understanding of what is working and what is not. We are able to leverage this information to expand your campaign into Google’s Content Network, along with other third party advertising channels. This allows us to vastly increase the reach of your campaign, and lays the foundation for further growth opportunities in the future.

At this point, we begin optimizing your website for the search engines. As we now have clear data on what keywords are profitable, we can implement a SEO campaign that significantly increases your organic search ranking. So, not only will your site appear in sponsored search listings, it will also appear on the organic listings, significantly increasing your lead generation and sales abilities.

Your ads will be split tested daily, and your landing pages will continue to be tested as well. We truly believe that there is always room for improvement in advertising campaigns.

For a free 20 minute consultation on how pay-per-click services can help increase your profits, call 203-253-3488 or fill out the form below.