Non-SEO URLs

SEO URLs are a very important piece of on-page SEO. An “SEO URL” means a URL that you can look at and clearly see the meaning of the page. Instead of having something like “foodmart.com/item21121″ it would be along the lines of “foodmart.com/gourmet-foods” to be considered an SEO URL.

If your URL is improperly named it makes it much more difficult for search engines to see the meaning or

Infrequent Updates

Getting a new website is a lot like getting a new car. At first you’re in love with it and take really good care of it and after awhile you get over the “honeymoon” phase and its all downhill from there. This is a mistake a lot of new website owners make by creating lots of great content and backlinks in the beginning and over time allowing their

Now that you know some of the best practices for SEO let’s talk about different content management systems and technologies. For any that are unaware, a content management system is software that lets a user store different types of data usually using a graphical interface for changing, updating, and managing a website. Using a content management system saves you hours in work because most allow you to edit, change,

The short answer is no, absolutely not – but let me give you a detailed explanation as to why. The mindset that SEO is a onetime process and something you “set and forget” is the worst approach you can take. Correct and effective SEO is a continual process that helps you strengthen and solidify your search engine rankings. Often times I will see a website do everything correct in

On-site over optimization

The first fatal SEO mistake is known as “over optimization.” Over optimization is when a website is built strictly for search engines without the end user in mind.  Over optimization creates many on-page problems such as incorrect or overused title, meta, and hx tags. Over optimization is a problem because it produces unusable websites that are not designed for human interaction.  This practice is so common because

Search engine optimization (or SEO for short) can be an intimidating and overwhelming process. The amount information on the internet about search engine optimization is endless, so how do you know what to believe? There is a lot of great information out there on search engine optimization, but there is also a lot of wrong information.

These are the 5 fatal mistakes that are made every day in search engine

Do: Keep keywords in small, tightly knit ad groups

By small, I mean 20 at the most, and by ‘tightly knit’ I mean keywords that are related/similar to each other. So an ad group for “ppc management” might look like this:

ppc management
ppc management company
ppc management services
professional ppc management
ppc management companies

And other such keywords organized around the term “PPC Management” A term that wouldn’t fit into that ad group would be

In our last post, we talked about Google’s quality score – what it is, and what we know about how it is determined. I briefly mentioned how if your ads are of low quality, or if your landing pages are not relevant enough, then your campaign will suffer what is called the Google “Slap”

The Google “slap” (not sure who came up with that name…) is when Google jacks up

In our last blog post, we discussed how Google’s most important focus was the search users experience. The basic concept is that Google wants to make sure that their ads provide the best experience possible for those that click on them, with the assumption that if the user has a good experience, they are more likely to click on ads in the future. Google makes the majority of it’s

In our previous article, we talked about how the main pay-per-click search engines are bid-based, and that generally, the higher you bid on keywords or website placements, the better placements you will receive.

I briefly mentioned that there are some other factors that go into determining what placements you get, such as ad quality & ad relevance. In fact – it is sometimes possible for you to bid less